{"id":129,"date":"2012-05-02T12:03:28","date_gmt":"2012-05-02T12:03:28","guid":{"rendered":"http:\/\/www.paoloverdiani.com\/?page_id=129"},"modified":"2022-12-16T19:30:52","modified_gmt":"2022-12-16T19:30:52","slug":"digital-advertising","status":"publish","type":"page","link":"https:\/\/www.paoloverdiani.com\/digital-advertising\/","title":{"rendered":"Servizi"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"129\" class=\"elementor elementor-129\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-13aafe16 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13aafe16\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3a1cb3f8\" data-id=\"3a1cb3f8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c2a9c10 elementor-widget elementor-widget-image\" data-id=\"3c2a9c10\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.8.1 - 13-11-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.paoloverdiani.com\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"432\" height=\"284\" src=\"https:\/\/www.paoloverdiani.com\/wp-content\/uploads\/2020\/04\/paolo-verdiani-advertising-01.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.paoloverdiani.com\/wp-content\/uploads\/2020\/04\/paolo-verdiani-advertising-01.png 432w, https:\/\/www.paoloverdiani.com\/wp-content\/uploads\/2020\/04\/paolo-verdiani-advertising-01-300x197.png 300w, https:\/\/www.paoloverdiani.com\/wp-content\/uploads\/2020\/04\/paolo-verdiani-advertising-01-207x136.png 207w, https:\/\/www.paoloverdiani.com\/wp-content\/uploads\/2020\/04\/paolo-verdiani-advertising-01-260x170.png 260w, https:\/\/www.paoloverdiani.com\/wp-content\/uploads\/2020\/04\/paolo-verdiani-advertising-01-430x284.png 430w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-1bfe7727\" data-id=\"1bfe7727\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f3e8570 elementor-widget elementor-widget-spacer\" data-id=\"2f3e8570\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.8.1 - 13-11-2022 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));-ms-flex-item-align:stretch;align-self:stretch;-ms-flex-negative:0;flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3eedafd0 elementor-nav-menu__align-center elementor-nav-menu--dropdown-tablet elementor-nav-menu__text-align-aside elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"3eedafd0\" data-element_type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.paoloverdiani.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-nav-menu.min.css\">\t\t\t<nav migration_allowed=\"1\" migrated=\"0\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-underline e--animation-fade\">\n\t\t\t\t<ul id=\"menu-1-3eedafd0\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1760\"><a href=\"https:\/\/www.paoloverdiani.com\/chi-sono\/\" class=\"elementor-item\">Chi Sono<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-188\"><a href=\"https:\/\/www.paoloverdiani.com\/digital-advertising\/\" class=\"elementor-item\">Cosa Faccio<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-229\"><a href=\"https:\/\/www.paoloverdiani.com\/consulenza-google-ads\/\" class=\"elementor-item\">Google Ads<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-228\"><a href=\"https:\/\/www.paoloverdiani.com\/consulenza-facebook-ads\/\" class=\"elementor-item\">Facebook Ads<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1776\"><a href=\"https:\/\/www.paoloverdiani.com\/contatti\/\" class=\"elementor-item\">Contatti<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Menu di commutazione\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open eicon-menu-bar\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t\t<span class=\"elementor-screen-only\">Menu<\/span>\n\t\t<\/div>\n\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-3eedafd0\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1760\"><a href=\"https:\/\/www.paoloverdiani.com\/chi-sono\/\" class=\"elementor-item\" tabindex=\"-1\">Chi Sono<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-188\"><a href=\"https:\/\/www.paoloverdiani.com\/digital-advertising\/\" class=\"elementor-item\" tabindex=\"-1\">Cosa Faccio<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-229\"><a href=\"https:\/\/www.paoloverdiani.com\/consulenza-google-ads\/\" class=\"elementor-item\" tabindex=\"-1\">Google Ads<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-228\"><a href=\"https:\/\/www.paoloverdiani.com\/consulenza-facebook-ads\/\" class=\"elementor-item\" tabindex=\"-1\">Facebook Ads<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1776\"><a href=\"https:\/\/www.paoloverdiani.com\/contatti\/\" class=\"elementor-item\" tabindex=\"-1\">Contatti<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e396b5e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e396b5e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ade8740\" data-id=\"4ade8740\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a5bf3f7 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"2a5bf3f7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"798\" src=\"https:\/\/www.paoloverdiani.com\/wp-content\/uploads\/2022\/05\/paolo-verdiani-digital-advertising-1.jpg\" class=\"attachment-full size-full\" alt=\"Paolo Verdiani Digital Advertising\" loading=\"lazy\" srcset=\"https:\/\/www.paoloverdiani.com\/wp-content\/uploads\/2022\/05\/paolo-verdiani-digital-advertising-1.jpg 1200w, https:\/\/www.paoloverdiani.com\/wp-content\/uploads\/2022\/05\/paolo-verdiani-digital-advertising-1-300x200.jpg 300w, https:\/\/www.paoloverdiani.com\/wp-content\/uploads\/2022\/05\/paolo-verdiani-digital-advertising-1-1024x681.jpg 1024w, https:\/\/www.paoloverdiani.com\/wp-content\/uploads\/2022\/05\/paolo-verdiani-digital-advertising-1-768x511.jpg 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d8a5d0a elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"5d8a5d0a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/www.paoloverdiani.com\/wp-content\/uploads\/2022\/05\/paolo-verdiani-pubblicita-online.jpg\" class=\"attachment-full size-full\" alt=\"Paolo Verdiani Pubblicit\u00e0 Online\" loading=\"lazy\" srcset=\"https:\/\/www.paoloverdiani.com\/wp-content\/uploads\/2022\/05\/paolo-verdiani-pubblicita-online.jpg 1200w, https:\/\/www.paoloverdiani.com\/wp-content\/uploads\/2022\/05\/paolo-verdiani-pubblicita-online-300x300.jpg 300w, https:\/\/www.paoloverdiani.com\/wp-content\/uploads\/2022\/05\/paolo-verdiani-pubblicita-online-1024x1024.jpg 1024w, https:\/\/www.paoloverdiani.com\/wp-content\/uploads\/2022\/05\/paolo-verdiani-pubblicita-online-150x150.jpg 150w, https:\/\/www.paoloverdiani.com\/wp-content\/uploads\/2022\/05\/paolo-verdiani-pubblicita-online-768x768.jpg 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ed33f43 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ed33f43\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-447bffb5\" data-id=\"447bffb5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-289b54d2 elementor-widget elementor-widget-text-editor\" data-id=\"289b54d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.8.1 - 13-11-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h1>Digital Advertising<\/h1>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-db3f605 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"db3f605\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a3221ed\" data-id=\"4a3221ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40d4e40a elementor-widget elementor-widget-text-editor\" data-id=\"40d4e40a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Il <strong>Digital Advertising<\/strong> o, per dirla in modo pi\u00f9 comprensibile, la Pubblicit\u00e0 Online, \u00e8 un\u2019attivit\u00e0 complessa e in continua evoluzione che, per funzionare davvero, necessita di conoscenze specifiche e molto articolate.\u00a0<\/p><p>Per costruire una <strong>campagna pubblicitaria<\/strong> che porti risultati tangibili, non basta conoscere alla perfezione lo strumento su cui andiamo a lavorare, ma occorre anche rimanere costantemente aggiornati sui continui cambiamenti delle impostazioni delle piattaforme (ormai all\u2019ordine del giorno).\u00a0<\/p><p>La mia principale specializzazione \u00e8 appunto l\u2019Advertising. Ogni giorno, da oltre dieci anni, mi occupo di<strong> guidare le Aziende<\/strong> che vogliono pubblicizzare i propri prodotti o servizi sul Web, a farlo in modo efficace, diretto e mirato.\u00a0<\/p><p>Se stai leggendo questa pagina, con ogni probabilit\u00e0 anche tu hai gi\u00e0 un Sito Internet diretto alla vendita, magari esteticamente gradevole e ben sviluppato, ma questo non ti sta portando i risultati desiderati.<\/p><p>Forse ti stai convertendo al pensiero comune che <em>\u201cvendere su Internet non funziona\u201d. <\/em>Ed \u00e8 proprio questo il mio compito, ovvero <strong>dimostrarti con risultati tangibili<\/strong> che non \u00e8 cos\u00ec, ma che con ogni probabilit\u00e0 stai solo sbagliando approccio.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1213af3c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1213af3c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-776e444b\" data-id=\"776e444b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7654e563 elementor-widget elementor-widget-text-editor\" data-id=\"7654e563\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Hai un sito che non ti porta i risultati desiderati?\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9370b43\" data-id=\"9370b43\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ac9188a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2ac9188a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/www.paoloverdiani.com\/contatti\/\" class=\"elementor-button-link elementor-button elementor-size-lg elementor-animation-grow\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTATTAMI<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9e24 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9e24\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d3e5e88\" data-id=\"2d3e5e88\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37b8ceb9 elementor-widget elementor-widget-text-editor\" data-id=\"37b8ceb9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Personalmente apprezzo molto i siti belli, con grafica curata e di forte impatto visivo, ma so anche con certezza che il successo degli stessi oggi dipende da tutt\u2019altro.<\/p><p>Chi si rivolge a me sono solitamente Aziende o Professionisti che possiedono gi\u00e0 un sito, oppure ne devono creare uno, che non sia solo bello ma prima di tutto funzionale, in grado di consentire loro di <strong>trovare nuovi clienti <\/strong>e aumentare i propri profitti.<\/p><p>I miei servizi di Advertising e di <strong>Web Marketing Sartoriale<\/strong> mirano dunque soprattutto all\u2019ottenimento di un significativo <strong>ritorno sugli investimenti<\/strong>. Ci\u00f2 \u00e8 possibile solo creando e sviluppando progetti su misura di ogni realt\u00e0 produttiva, che consentano alle stesse di intercettare il proprio mercato di riferimento in maniera diretta, veloce e a costi assolutamente sostenibili.<\/p><p>Gli strumenti di Advertising che posso proporti per raggiungere lo scopo sono tanti, ma in genere mi focalizzo essenzialmente su due, da applicare al tuo progetto soltanto dopo un\u2019attenta analisi preliminare. Solo in questo modo, sar\u00f2 in grado di consigliarti in merito a quali sono davvero le tipologie di pubblicit\u00e0 online pi\u00f9 adatte al tuo caso specifico e che meglio si prestano al raggiungimento di tutti i tuoi obiettivi. I sistemi che utilizzo sono principalmente i seguenti:<\/p><ul><li><strong>Google Ads:<\/strong> il sistema pubblicitario pay per click messo a disposizione da Google (fino a qualche anno fa conosciuto con il nome Google AdWords);<\/li><li><strong>Facebook Ads<\/strong>: la piattaforma sviluppata dal Social Network Facebook (da poco passato a Meta) e messa a disposizione delle Aziende che vogliono promuovere la propria attivit\u00e0 su questo canale investendo un budget pubblicitario.\u00a0<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-73ff4c10 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"73ff4c10\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36c63b9\" data-id=\"36c63b9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66ac3a15 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"66ac3a15\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"798\" src=\"https:\/\/www.paoloverdiani.com\/wp-content\/uploads\/2022\/05\/paolo-verdiani-servizi-advertising.jpg\" class=\"attachment-full size-full\" alt=\"Paolo Verdiani Servizi Digital Advertising\" loading=\"lazy\" srcset=\"https:\/\/www.paoloverdiani.com\/wp-content\/uploads\/2022\/05\/paolo-verdiani-servizi-advertising.jpg 1200w, https:\/\/www.paoloverdiani.com\/wp-content\/uploads\/2022\/05\/paolo-verdiani-servizi-advertising-300x200.jpg 300w, https:\/\/www.paoloverdiani.com\/wp-content\/uploads\/2022\/05\/paolo-verdiani-servizi-advertising-1024x681.jpg 1024w, https:\/\/www.paoloverdiani.com\/wp-content\/uploads\/2022\/05\/paolo-verdiani-servizi-advertising-768x511.jpg 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60c8a73d elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"60c8a73d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1283\" height=\"1200\" src=\"https:\/\/www.paoloverdiani.com\/wp-content\/uploads\/2022\/05\/paolo-verdiani-servizi-pubblicita-online.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.paoloverdiani.com\/wp-content\/uploads\/2022\/05\/paolo-verdiani-servizi-pubblicita-online.jpg 1283w, https:\/\/www.paoloverdiani.com\/wp-content\/uploads\/2022\/05\/paolo-verdiani-servizi-pubblicita-online-300x281.jpg 300w, https:\/\/www.paoloverdiani.com\/wp-content\/uploads\/2022\/05\/paolo-verdiani-servizi-pubblicita-online-1024x958.jpg 1024w, https:\/\/www.paoloverdiani.com\/wp-content\/uploads\/2022\/05\/paolo-verdiani-servizi-pubblicita-online-768x718.jpg 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4df25f9f elementor-widget elementor-widget-text-editor\" data-id=\"4df25f9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Anche la miglior campagna pubblicitaria <a href=\"https:\/\/www.paoloverdiani.com\/consulenza-google-ads\/\">Google Ads<\/a> e <a href=\"https:\/\/www.paoloverdiani.com\/consulenza-facebook-ads\/\">Facebook Ads<\/a>, per raggiungere gli obiettivi desiderati, deve essere accompagnata da un <strong>copy ben realizzato<\/strong> e supportata da pagine di atterraggio,<strong> Landing Page<\/strong> e <strong>Siti Internet<\/strong> capaci di catturare l\u2019attenzione dell\u2019utente.<\/p><p>A questo scopo, nel corso degli anni mi sono strutturato in modo tale da poter offrire ai miei clienti <strong>servizi di marketing a 360\u00b0<\/strong>. Insieme ai miei collaboratori, che mi supportano quotidianamente sotto il punto di vista della comunicazione con la loro professionalit\u00e0 e le loro conoscenze, ho oggi la possibilit\u00e0 di effettuare anche i seguenti servizi:\u00a0<\/p><ul><li><a href=\"https:\/\/www.paoloverdiani.com\/copywriting\/\">Copywriting<\/a>, servizi di scrittura per il web ottimizzata al fine di rendere i tuoi contenuti pi\u00f9 attraenti nei confronti degli utenti e dei motori di ricerca;\u00a0<\/li><li>Progettazione e <a href=\"https:\/\/www.paoloverdiani.com\/miei-servizi\/realizzazione-siti-wordpress\/\">Realizzazione Siti <\/a>e Blog (WordPress);<\/li><li>Realizzazione <a href=\"https:\/\/www.paoloverdiani.com\/landing-page\/\">Landing Page<\/a> (o Minisiti);<\/li><li>Consulenza <a href=\"https:\/\/www.paoloverdiani.com\/miei-servizi\/consulenza-seo\/\">SEO<\/a> (che unisce varie strategie atte a migliorare il posizionamento del tuo sito internet sui motori di ricerca).<\/li><\/ul><p>Molti di essi quasi certamente ti suoneranno familiari, altri no, ma sono qui apposta per aiutarti e per chiarire ogni tuo dubbio. Se necessiti di una consulenza in Advertising o desideri conoscere tutte le possibili soluzioni per incrementare le visite al tuo sito, per trovare nuovi clienti o fidelizzare quelli gi\u00e0 esistenti, non esitare a scrivermi. Trovi tutti i miei contatti in <a href=\"https:\/\/www.paoloverdiani.com\/contatti\/\">questa pagina<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5af64214 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5af64214\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-607b022a\" data-id=\"607b022a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a3866bb elementor-widget elementor-widget-image\" data-id=\"1a3866bb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.paoloverdiani.com\/wp-content\/uploads\/2020\/04\/logo-sito-negativo-207x136.png\" title=\"logo sito negativo\" alt=\"logo sito negativo\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-775f0d93\" data-id=\"775f0d93\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11cda085 elementor-widget elementor-widget-text-editor\" data-id=\"11cda085\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">Via Fiorentina 517<br \/>51100 Bottegone (PT)<br \/>P.IVA<span style=\"color: #33cccc;\"> 01797770474<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22561f7d elementor-icon-list--layout-inline elementor-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"22561f7d\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.paoloverdiani.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.facebook.com\/paolo.verdiani\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook-square\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/paoloverdiani\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/WebMarketSart\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter-square\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\/paolino771\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-instagram\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-596edd93 elementor-section-height-min-height ignore-toc elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"596edd93\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-430b6019\" data-id=\"430b6019\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4204535 elementor-widget elementor-widget-text-editor\" data-id=\"4204535\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>www.PaoloVerdiani.com | Founder <a href=\"https:\/\/www.improvementhub.it\/\"><span style=\"text-decoration: underline;\"><span style=\"color: #00ccff; text-decoration: underline;\">IMPROVEMENTHUB<\/span><\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4d5457c2\" data-id=\"4d5457c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afe29ee elementor-widget elementor-widget-text-editor\" data-id=\"afe29ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Tutti i diritti Riservati \u00a9 2020 <a href=\"https:\/\/www.iubenda.com\/privacy-policy\/515241\/full-legal\">Privacy Policy<\/a> |\u00a0<a href=\"https:\/\/www.iubenda.com\/privacy-policy\/515241\/cookie-policy\">Cookie Policy<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Digital Advertising Il Digital Advertising o, per dirla in modo pi\u00f9 comprensibile, la Pubblicit\u00e0 Online, \u00e8 un\u2019attivit\u00e0 complessa e in continua evoluzione che, per funzionare davvero, necessita di conoscenze specifiche e molto articolate.\u00a0 Per costruire una campagna pubblicitaria che porti risultati tangibili, non basta conoscere alla perfezione lo strumento su cui andiamo a lavorare, ma &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.paoloverdiani.com\/digital-advertising\/\" class=\"more-link\">Leggi tutto<span class=\"screen-reader-text\"> &#8220;Servizi&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":600,"parent":0,"menu_order":3,"comment_status":"open","ping_status":"closed","template":"elementor_canvas","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>I Miei Servizi di Consulenza | Paolo Verdiani<\/title>\n<meta name=\"description\" content=\"I miei servizi di web marketing spaziano dal SEO Copywriting, alla Consulenza Google AdWords, alla Realizzazione Siti Wordpress, al Social Marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.paoloverdiani.com\/digital-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"I Miei Servizi di Consulenza | Paolo Verdiani\" \/>\n<meta property=\"og:description\" content=\"I miei servizi di web marketing spaziano dal SEO Copywriting, alla Consulenza Google AdWords, alla Realizzazione Siti Wordpress, al Social Marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.paoloverdiani.com\/digital-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"PaoloVerdiani.com\" \/>\n<meta property=\"article:publisher\" 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